Your opening paragraph. The lede sentence sets the tone. Italic by default in this skin, so the reader knows they're inside the long-form section.
Your first body paragraph. Where the story actually starts. Be specific. Names, places, years if you have them. Plain words. Two or three sentences.
Your second body paragraph. What you tried before this. The pop-ups, the failed concepts, the kitchen you cooked out of. The honest version, three sentences.
Your third body paragraph. The turning point. When you knew this venue had to exist. Make it feel like a moment, not a strategy doc.
The room.
Your room paragraph. Describe the physical space. Door, light, seats, sound, what the diner sees as they walk in. Three or four sentences. Avoid adjectives if you can.
Your room paragraph two. The bench, the bar, the kitchen if it's open. The view, the wallpaper, the candles. Concrete details build trust.
The menu.
Your menu philosophy. How you decide what's on it. Seasonal, market-driven, set-course, whatever your discipline is. Two short paragraphs.
Your menu paragraph two. The non-negotiables. Where the seafood comes from. Who grows the herbs. The relationships behind the plate.
The team.
Your team paragraph. Who's behind the pass. Who runs the floor. Who poured the first natural wine list. Don't fake it; if it's a small crew, say so.